Top Shelf is back and twice as good.
This time, you have two options. Choose one or both.
Either way, you can’t go wrong.
Top Shelf is an aggregated direct mail solution that marries economies of scale with top-level marketing ideas.
AN "OFF-THE-SHELF" ACQUISITION DIRECT MAIL PIECE THAT HITS BACK AT THE COMPETITION
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THE NEED:

Many cable systems are getting slammed by increasingly aggressive advertising from competitors. We’re not at all opposed to hitting back — we just find it most effective with a little humor.

THE SOLUTION:

When you’re dealing with a bully, sometimes you need a good punch. These pieces tackle aggressive marketing from the competition with a more aggressive tone. Though of course, you can choose how aggressive you want to be.

THE OPPORTUNITY:

At SWIRE, we like to create opportunities for clients to purchase in bulk to achieve valuable cost savings. This joint direct mail piece is an opt in opportunity designed to help MSOs take advantage of this piece at an extremely reduced cost. The pricing tiers reflect the potential price per piece for this campaign, based on total quantities secured.

JOIN IN TODAY. SELL MORE TOMORROW.
Deadline to opt in is February 22ND by 5PM PST.
Full Name*


Title*


MSO*


Email Address*


Phone Number*


Regional System



Which project(s) would you like to join?*
Project Punch Back

Project Puppy

Deadline to opt in is February 22ND, 5PM PST
AGGREGATE TIERS
QUANTITY
50,000
100,000
200,000
300,000
500,000

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PRICE
$0.17/pc
$0.14/pc
$0.13/pc
$0.12/pc
$0.11/pc

Price per piece includes printing and mail handling. Price does not include postage. Mail handling cost is subject to change based on final lists.
CREATIVE PRICING
Each direct mail selected is $1,000 per system and includes up to 3 versions. Each additional version after 3 is $200/version.
The above price includes creative and copywriting.
PLAN AHEAD
An acquisition-focused die cut to deliver more dollars and an upgrade piece to put a spring in your subscriptions. Opt in starting in March for a May in-home delivery.
Interested?
Let us know.
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